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We believe that financial empowerment is the fastest way to change lives. At Yenom, we equip people with the knowledge, confidence, and support to make smart financial choices—building independence, resilience, and a thriving community​ We believe that financial empowerment is the fastest way to change lives. At Yenom, we equip people with the knowledge, confidence, and support to make smart financial choices—building independence, resilience, and a thriving community​

Reflect. Rethink. Reclaim your financial power.

YENOM is more than just a name — it’s money in reverse, a reminder to pause and reflect. Reflect on your habits. Reflect on your knowledge. Reflect on your future. We exist to transform financial literacy into a powerful tool for wellbeing, equality, and opportunity — globally.

Why YENOM Was Created

Nearly half of all adults in countries like Australia, the UK, US, Canada, and New Zealand struggle with financial literacy. These rates are even higher among women, older people, and migrant communities.

This isn’t just a knowledge gap — it’s a wellbeing crisis.

Poor financial understanding leads to stress, poor decision-making, and limited opportunity.
YENOM was created to change that. To offer clear, engaging, and empowering education — accessible to everyone.

Our Mission

Our mission is to raise financial literacy rates across all age groups — not through lectures, but through gamified learning, social motivation, and culturally responsive education.

Our Vision

Our vision is a world where financial literacy is a human right — and no one is left behind because they weren’t taught the basics.

Why YENOM Was Created

YENOM operates as both a profit-for-purpose company and a social foundation

  • Our for-profit arm delivers digital learning Programs, consultancy, and workplace solutions for organisations.
  • Our foundation provides support and access to underrepresented communities — including women, migrants, and older people — funded through partnerships and reinvested revenue.

Together, they form a unified mission: financial literacy for life.

Meet the Founders

Amanda di Medici

Passionate Financial Literacy Educator with a background in Law, Finance & Adult Education.

Get in touch today!